Branding

A French brand drawing on fashion trends worldwide, flyblue has collaborated with b.style to launch b.style de flyblue – a distinctive brand featuring urban flair, smart dressing, a sleek look and a playful attitude. It seeks to inspire the world with the sartorial splendor of the French woman.

Urban flair, smart dressing, a sleek look and a playful attitude come together in a unique brand character for b.style de flyblue, embodying its philosophy of “My Style, My Attitude” with meticulous tailoring and novel designs that convey refined femininity and Parisian chic.


Always on the vanguard, b.style de flyblue embraces bold styles and explores playful mix-and-match. Its urban, smart and trendy style is best interpreted by the modern metropolitan woman.